From Nike Culture: The Sign of the Swoosh ROBERT GOLDMAN and STEPHEN PAPSON
-Nike's image of _______ takes over the role usually played by religion, community, and work in addressing the essential human challenges of physical survival, establishing relationships, coordinating activity, and finding meaning in life.

Question

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Nike's image of sports is portrayed as taking over roles traditionally filled by religion, community, and work in addressing fundamental human challenges.

From Nike Culture: the Sign of the Swoosh ROBERT GOLDMAN