From Nike Culture: the Sign of the Swoosh ROBERT GOLDMAN

From Nike Culture: The Sign of the Swoosh ROBERT GOLDMAN and STEPHEN PAPSON
-The most profound effect of Nike advertising, according to Goldman and Papson, is its ability to make people feel:

A) connected to a global community, humanity, and the "family of man"
B) guilty about themselves, but convinced that Nike products are a path to forgiveness
C) morally superior to those who don't "get the joke"
D) abstract, timeless, and otherworldly