Industry-Driven Activism EDWARD WALKER
-What term describes a social movement that appears to originate with the grievances and efforts of citizens but is, in fact, financed and facilitated by corporations in order to elicit consumer participation?

Question

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The term that describes a social movement financed and facilitated by corporations in order to elicit consumer participation is astroturf or top-down. This type of activism is often perceived as organic and grassroots when in reality it is industry-driven.