All things being equal, the higher the market gross rent multiplier compared to the subject property gross rent multiplier, the:

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The Gross Rent Multiplier (GRM) is a real estate metric that assesses the value of an income-producing property. A lower GRM compared to the market suggests a potentially better buy because it indicates that the property generates more income relative to its price. Conversely, a higher market GRM compared to the subject property suggests the subject property is a better buy, as it implies the property is priced more attractively relative to its income potential.

All Things Being Equal, the Higher the Market Gross Rent