Why would manufacturers use a direct channel of distribution?

Question

Quizplus · Accepted Answer

Manufacturers may choose a direct channel of distribution in order to have more control over the distribution of their product, which could include aspects such as pricing, presentation, and target audience.

Answer: D
 Another reason for manufacturers to use a direct channel of distribution could be to reduce fixed costs associated with production, as they may not need to pay for intermediary services or markup prices for retailers.

Note: A is incorrect because eliminating all channel functions would not allow for any distribution of the product, B may be a factor but not the sole reason for choosing a direct channel, and E is incorrect because the question is specifically addressing manufacturers and their products, not services.

Why Would Manufacturers Use a Direct Channel of Distribution