Which of the following statements about a vertical marketing system (VMS) is true?
A) The three types of VMS are authorised,conventional,and customised.
B) Conventional marketing systems are more efficient than vertical marketing systems.
C) Members of a VMS operate totally independently of each other outside of buying and selling each other's products.
D) Channel conflict is a serious problem for many vertical marketing systems.
E) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.
Correct Answer:
Verified
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