In a ________,a single channel member controls channel behaviour in order to avoid channel conflict and to create economies through size,eliminating duplication of services,and creating buying bargaining power.
A) vertical marketing system
B) functional organisational structure
C) franchise organisation
D) horizontal marketing system
E) mechanistic organisational structure
Correct Answer:
Verified
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Q54: Which of the following statements about a
Q55: Members of a/n _ vertical marketing system
Q56: Which of the following statements describes conventional
Q57: Which of the following statements about business-to-business
Q59: _ are manufacturer-owned facilities that do not
Q60: _ distribution aims at maximising market coverage
Q61: Why are direct channels of distribution common
Q62: A franchisor involved in contractual agreements with
Q63: Channel leaders have power because of _.
A)the
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