________ distribution aims at maximising market coverage by selling a product through all wholesalers and retailers that will stock and sell the product.

Question

Quizplus · Accepted Answer

Intensive distribution strategy focuses on maximizing market coverage by making the product available through as many wholesalers and retailers as possible. This strategy is used for products that have a mass-market appeal and require a high level of availability to generate sales. Therefore, the best choice for the given description is intensive distribution.

________ Distribution Aims at Maximising Market Coverage by Selling a Product