Cheap and Cheerful variety stores are part of a wholesaler-sponsored voluntary chain where cooperation is contractually specified.This means Cheap and Cheerful retailers are members of a/n ________ vertical marketing system (VMS).

Question

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Cheap and Cheerful variety stores are part of a contractual vertical marketing system (VMS), which is a type of channel arrangement in which cooperation is contractually specified. In this system, members agree to work together to maximize their profits and achieve common goals. Other types of VMS include corporate, administered, horizontal, and conventional.

Cheap and Cheerful Variety Stores Are Part of a Wholesaler-Sponsored