Which of the following is not an advantage new media offers compared to traditional mass-market media?
A) New media is more accessible,providing consumers with responses regardless of geographic area,time of day or day of the week.
B) With new media,marketers use consumer disclosed personal information to determine where best to place their advertisements.
C) The cost to reach a consumer is lower online than with traditional media.
D) With new media customer interactions can be examined to determine patterns that may suggest marketing strategies.
E) None of the above
Correct Answer:
Verified
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