Which of the following is an advantage new media offers compared to traditional mass-market media?
A) With new media customer interactions can be examined to determine patterns that may suggest marketing strategies.
B) Each consumer's particular request can be served based on their unique needs and previous interactions with the organisation.
C) With new media,marketers can follow up customer-initiated contact in a targeted way.
D) The cost to reach a consumer is lower online than with traditional media.
E) All of the above
Correct Answer:
Verified
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