Which of the following is an advantage new media offers compared to traditional mass-market media?

Question

Quizplus · Accepted Answer

All of the options listed are advantages of new media compared to traditional mass-market media. The lower cost of reaching a consumer is made possible by the lower cost of producing and distributing content online. New media can be accessed from anywhere, at any time, which increases the potential audience size. With the ability to examine customer interactions, marketers can make data-driven decisions based on patterns that may suggest new or improved marketing strategies. Finally, marketers can use consumer disclosed personal information to better target their advertising efforts, which can result in better consumer engagement and increased sales.

Which of the Following Is an Advantage New Media Offers