________ pay/s the retailer a portion of the advertising costs that feature the manufacturer's products.

Question

Quizplus · Accepted Answer

Co-operative advertising involves the manufacturer sharing the advertising costs with the retailer. The manufacturer pays a portion of the cost of advertising their products, and in return, the retailer promotes the manufacturer's products. This helps both parties to increase sales, and the manufacturer only pays for advertising that has actually been used.

________ Pay/s the Retailer a Portion of the Advertising Costs