An ad for Maybelline age minimising makeup in Australian Women's Weekly and New Zealand Women's Weekly magazines featured actress Catherine Zeta-Jones and offered readers a $1-off coupon if they would try the new makeup.In terms of the communication model,the medium for this ad is ________.
A) the particular magazines
B) readers who redeem the $1-off coupon
C) retailers who redeem the coupons
D) Maybelline and its advertising agency
E) the target market to which Catherine Zeta-Jones appeals
Correct Answer:
Verified
Q2: _ is/are part of effective marketing communications
Q3: In the communication model,the message _.
A)may include
Q4: In the communication model,_ is the process
Q5: The objective of a promotion that stresses
Q6: A message must be transmitted via a
Q8: Marketers often hire celebrities as spokespersons for
Q9: The communication model acknowledges that messages can
Q10: At election time,a politician states in a
Q11: In the communication model,_ is the process
Q12: _ is a strategic business process that
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