________ is a strategic business process that marketers use to plan,develop,execute,and evaluate coordinated,measurable,persuasive brand communication programs.

Question

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Integrated Marketing Communications (IMC) is a strategic business process that involves the use of multiple marketing channels and communication tools to create a seamless and integrated brand experience for consumers. It involves the development of coordinated, measurable, persuasive brand communication programs that help companies achieve their marketing objectives. IMC encompasses a range of marketing activities, including advertising, public relations, direct marketing, personal selling, and sales promotion. The goal of IMC is to ensure that all marketing communications work together to deliver a consistent and compelling message to target customers.

________ Is a Strategic Business Process That Marketers Use to Plan,develop,execute,and