The background for No More Sneezing allergy medication ad shows green grass and lovely flowers.The headline states 'No More Sneezing is 54 percent more effective than the leading prescription allergy medication.' At the bottom of the ad in small print is an explanation of how these results of the effectiveness of No More Sneezing were determined.The ad also contains a package of No More Sneezing so consumers can easily recognise it at the store.In terms of the communication model,the message for this ad includes ________.
A) the picture of the box
B) the grass and flowers
C) the tiny print explaining the research
D) its headline
E) All of the above
Correct Answer:
Verified
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Q9: The communication model acknowledges that messages can
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Q11: In the communication model,_ is the process
Q12: _ is a strategic business process that
Q14: Integrated marketing communications _.
A)informs a consumer about
Q15: The planning,development,execution and evaluation of marketing communication
Q16: The _ illustrates the process whereby meaning
Q17: The _ can be any organisation or
Q18: The primary objective of a promotion that
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