The primary objective of a promotion that compares the amount of caffeine in Red Bull compared to other energy drinks is to ________.

Question

Quizplus · Accepted Answer

The promotion aims to persuade consumers to choose Red Bull over other energy drinks by highlighting its higher caffeine content.

Answer: E 
 The promotion can also contribute to building customer loyalty as consumers may perceive Red Bull as a brand that cares about their energy needs and provides them with more caffeine than other energy drinks.

The Primary Objective of a Promotion That Compares the Amount