Integrated marketing communications ________.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a comprehensive approach to marketing that involves integrating various communication channels to deliver a consistent message to target audiences. IMC can inform consumers about new goods and services, remind them to continue using certain products, build relationships with customers, and persuade them to choose one product over another. Therefore, all of the above choices are correct.

Integrated Marketing Communications ________