An ad for Maybelline age minimising makeup in Australian Women's Weekly and New Zealand Women's Weekly magazines featured actress Catherine Zeta-Jones and offered readers a $1-off coupon if they would try the new makeup.In terms of the communication model,the source of this ad is ________.
A) the target market to which Catherine Zeta-Jones appeals
B) Maybelline and its advertising agency
C) retailers who redeem the coupons
D) readers who redeem the $1-off coupon
E) the particular magazines
Correct Answer:
Verified
Q14: Integrated marketing communications _.
A)informs a consumer about
Q15: The planning,development,execution and evaluation of marketing communication
Q16: The _ illustrates the process whereby meaning
Q17: The _ can be any organisation or
Q18: The primary objective of a promotion that
Q20: Explain what is meant by integrated marketing
Q21: An ad for the McDonald's McHealthy Burger
Q22: An ad for a specific brand of
Q23: _ provides the opportunity for a message
Q24: The communication model explains how ideas are
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