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An Ad for the McDonald's McHealthy Burger Appears in the Local

Question 21

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An ad for the McDonald's McHealthy Burger appears in the local newspaper in both hard copy and on their website.The ad features former Olympic gold medallists describing the taste of the new burger and its nutritional content and offering a discount coupon.The ad is in the Lifestyles section of the newspaper,along with an article discussing proposed government regulations on fat,sodium and sugar content for fast food.Apply the communication model to this situation.

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Encoding was done by McDonald's and its ...

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