Question 1

An ad for the McDonald's McHealthy Burger appears in the local newspaper in both hard copy and on their website.The ad features former Olympic gold medallists describing the taste of the new burger and its nutritional content and offering a discount coupon.The ad is in the Lifestyles section of the newspaper,along with an article discussing proposed government regulations on fat,sodium and sugar content for fast food.Apply the communication model to this situation.

Accepted Answer

The answer of An ad for the McDonald's McHealthy Burger...

Question 2

An ad for a specific brand of cereal is an example of ________.

Accepted Answer

An ad for a specific brand of cereal is an example of product advertising, which promotes a particular product or service.

Question 3

________ provides the opportunity for a message to be communicated in a favourable way and to repeat the message as often as it is necessary to have an impact on the receivers.

Accepted Answer

The definition in the question describes advertising, which is the promotion of a product or service through paid channels with the intention of persuading a target audience to take a specific action. Advertising allows for a message to be communicated in a favorable way, and through repetition (e.g. seeing a TV commercial multiple times), it can have an impact on the receiver.

Question 4

The communication model explains how ideas are translated into messages and transmitted from the marketer to the consumer who understands what the marketer intended to say.

Accepted Answer

The communication model does explain how ideas are translated into messages and transmitted from the marketer to the consumer who understands what the marketer intended to say.

Question 5

To make their messages more believable or attractive to consumers,marketers sometimes choose a celebrity or professional athlete as the source.

Accepted Answer

This is true. Using celebrities or athletes can lend credibility and likability to a product or brand, and can also help to reach a wider audience.

Question 6

Like sales promotion,public relations components of the promotion mix are used to create short-term increases in sales.

Accepted Answer

Public relations components of the promotion mix are focused on building and maintaining a positive image of the company or brand in the minds of the public, rather than creating short-term increases in sales.

Question 7

________ is an effective way of letting consumers know what is being sold and why the consumer should buy the product or service.

Accepted Answer

Advertising is a communication tool used by companies to promote their products or services and persuade consumers to buy them. By highlighting the features, benefits, and unique selling point of the product, advertising can effectively inform consumers about the product and why they should buy it.

Question 8

Which of the following is not an element of the promotion mix?

Accepted Answer

Product is not an element of the promotion mix. The promotion mix consists of advertising, personal selling, sales promotion, public relations, and direct marketing. Product is one of the four Ps of the marketing mix, which also includes price, place, and promotion.

Question 9

It's late in the afternoon; you are hungry,sitting in a lecture trying to listen when the gardeners start cutting the lawn outside the classroom.How are encoding,noise,and decoding all at play?

Accepted Answer

The answer of It's late in the afternoon; you are...

Question 10

Explain why effective communication occurs only when the source and the receiver have a mutual frame of reference.

Accepted Answer

The answer of Explain why effective communication occurs only when...

Question 11

With ________,the message focuses on a specific good or service.

Accepted Answer

Product advertising focuses on promoting a specific good or service to the target audience. It is designed to increase sales and build brand recognition for a particular product or service.

Question 12

The process of developing the logo 'Just Do It' as a way to communicate the power and capability of people who wear Nike shoes is an example of encoding.

Accepted Answer

The process of developing the slogan 'Just Do It' is an example of encoding, which involves converting a message into symbols or language that can be easily understood by the intended audience. The slogan was developed by a creative team at Nike with the goal of communicating the idea that Nike products empower athletes and inspire them to take action.

Question 13

Advertising is ________.

Accepted Answer

All of the options listed are characteristics of advertising. Advertising is nonpersonal communication because it is directed to a large audience, it uses mass media such as television, radio, or social media to reach that audience, and it is informative or persuasive in nature. Furthermore, advertising is always paid for by an identified sponsor or advertiser who is seeking to promote a product, service or idea. Therefore, all the given options are correct for the statement.

Question 14

Calvin Klein will often buy a block of advertising pages in a magazine.How is this company striving to eliminate any noise pertaining to their advertisement?

Accepted Answer

The answer of Calvin Klein will often buy a block...

Question 15

The message is the actual communication that bounces back from the receiver to the sender.

Accepted Answer

The message is the actual communication that is sent from the sender to the receiver. Feedback is the communication that bounces back from the receiver to the sender.

Question 16

Use a recent television advertisement to illustrate the different elements in the communications model.

Accepted Answer

The answer of Use a recent television advertisement to illustrate...

Question 17

________ is the element of the promotion mix that involves direct interaction between a company representative and a customer.

Accepted Answer

Personal selling involves direct interaction between a company representative and a customer, while advertising involves communicating with a large audience through mass media, sales promotion involves short-term incentives to encourage purchases, mass appeal is not a term used in marketing, and public relations involves managing a company's reputation and image through various communication channels.

Question 18

Communication cannot occur unless a sender is there to get the message.

Accepted Answer

Communication requires both a sender and a receiver; without a receiver, the message cannot be effectively communicated.

Question 19

In terms of the communication model,noise is anything that interferes with effective communication.

Accepted Answer

Noise can be any external or internal factor that hinders communication such as distractions, physical barriers, misunderstandings, language barriers, emotions, and more. It can affect any stage of the communication process and impact the message being sent or received. Therefore, the statement that noise is anything that interferes with effective communication is true.

Question 20

________ is nonpersonal communication from an identified sponsor using mass media.

Accepted Answer

Advertising is nonpersonal communication from an identified sponsor using mass media.

Quiz 11: One-To-Many: Advertising,consumer Sales Promotion and Public Relations