The process of developing the logo 'Just Do It' as a way to communicate the power and capability of people who wear Nike shoes is an example of encoding.

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The process of developing the slogan 'Just Do It' is an example of encoding, which involves converting a message into symbols or language that can be easily understood by the intended audience. The slogan was developed by a creative team at Nike with the goal of communicating the idea that Nike products empower athletes and inspire them to take action.

The Process of Developing the Logo 'Just Do It' as a Way