________ is the element of the promotion mix that involves direct interaction between a company representative and a customer.

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a company representative and a customer, while advertising involves communicating with a large audience through mass media, sales promotion involves short-term incentives to encourage purchases, mass appeal is not a term used in marketing, and public relations involves managing a company's reputation and image through various communication channels.

________ Is the Element of the Promotion Mix That Involves