The series of steps a prospective customer moves through from initial awareness of the product to brand loyalty is called the ________.

Question

Quizplus · Accepted Answer

The hierarchy of effects is a model that describes the stages a consumer goes through when making a purchase decision, starting with awareness and ending with loyalty. This model is commonly used in marketing to understand how consumers make purchasing decisions and how to influence them at each stage of the process. The other options are not related to this specific model.

The Series of Steps a Prospective Customer Moves Through from Initial