Messages that state a firm's position on an issue to sway public opinion are called ________.

Question

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Advocacy advertising is specifically designed to promote a particular viewpoint or position on a social or political issue. It aims to sway public opinion by informing and educating the public about the issue and the firm's position. Position statements are a type of advocacy advertising, but the term is broader and includes other forms of communication such as press releases or speeches. Banners, aperture, and product advertising are not related to advocacy advertising.

Messages That State a Firm's Position on an Issue to Sway