The first step in the development of an advertising campaign is ________.

Question

Quizplus · Accepted Answer

The first step in the development of an advertising campaign is identifying the target audience. This is because understanding the target audience is crucial in creating an effective campaign that speaks directly to them and addresses their needs and interests. Without a clear understanding of the target audience, it is difficult to design an ad, set message goals, or determine the advertising budget. Developing a new product may be a precursor to advertising, but it is not the first step in creating an advertising campaign.

The First Step in the Development of an Advertising Campaign