All of the following are steps in developing the IMC plan EXCEPT ________.
A) determine and allocate the marketing communications budget
B) establish the communication objectives
C) evaluate the effectiveness of the communication program
D) identify the target
E) design the marketing mix
Correct Answer:
Verified
Q50: Messages that state a firm's position on
Q51: A very small percentage of the advertising
Q52: The first step in the development of
Q53: _ is/are messages that promote not-for-profit organisations
Q54: At which step in the hierarchy of
Q56: Advertising can be an effective way to
Q57: Advocacy advertising _.
A)states a firm's position on
Q58: All of the following describe institutional advertising
Q59: An ad asking for donations to the
Q60: The _ is a promotion budgeting method
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