All of the following describe institutional advertising EXCEPT ________.
A) institutional messages do not try to sway public opinions
B) institutional ads are likely to offer one cohesive message
C) institutional ads do not focus on a specific product
D) institutional advertising promotes the activities or point of view of an organisation or company
E) All of the above
Correct Answer:
Verified
Q53: _ is/are messages that promote not-for-profit organisations
Q54: At which step in the hierarchy of
Q55: All of the following are steps in
Q56: Advertising can be an effective way to
Q57: Advocacy advertising _.
A)states a firm's position on
Q59: An ad asking for donations to the
Q60: The _ is a promotion budgeting method
Q61: The _ is a promotion budgeting method
Q62: Which of the following is a common
Q63: In the maturity phase of the product
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