In the maturity phase of the product life cycle,the primary promotional objective is to ________.

Question

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In the maturity phase of the product life cycle, the product is already established and has a solid customer base. Therefore, the primary promotional objective is to persuade consumers to switch brands and choose their product over their competitors. The focus is on maintaining market share and extending the product's life cycle. Building product credibility, creating product awareness, inducing product trial, and informing the public of the product's existence are more appropriate objectives for the introduction and growth phases of the product life cycle.

In the Maturity Phase of the Product Life Cycle,the Primary