A company using a push strategy is ________.

Question

Quizplus · Accepted Answer

A company using a push strategy focuses on convincing the intermediaries or channel members (e.g. retailers, wholesalers) to carry their products and promote them to their customers. This is done through tactics such as offering trade discounts, providing point-of-sale displays, etc. The ultimate goal is to push the products through the distribution channel, hence the name "push" strategy. By contrast, a pull strategy involves creating consumer demand through advertising and other promotions, which then pulls the products through the channel. Option A refers to a pull strategy, while options B and C describe specific tactics that might be used within a push or pull strategy, but do not define the strategy itself. Option E is irrelevant, as the product life cycle stage does not determine the type of promotion strategy used.

A Company Using a Push Strategy Is ________