Which media vehicle is likely the one consulted just before the consumer makes a purchase decision?

Name: Which media vehicle is likely the one consulted just before the consumer makes a purchase decision?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Directories, such as the yellow pages, are often consulted by consumers just before they make a purchase decision as they provide information on local businesses and services. This is especially true for consumers who are looking for quick solutions or need to make a decision urgently.

Which Media Vehicle Is Likely the One Consulted Just Before