During the growth stage of the product life cycle,________.

Question

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During the growth stage of the product life cycle, promotions start stressing product benefits. At this stage, there is increased competition, and customers are becoming more aware of the product. Marketers need to differentiate their product from competitors by emphasizing the unique benefits and features of the product. Therefore, promotions should focus on highlighting the benefits and persuading customers to switch to their product. The use of advertising and sales promotion increases at this stage to create awareness and encourage product trial. However, the use of incentives may decrease as the product gains more acceptance and demand increases.

During the Growth Stage of the Product Life Cycle,________