An ad in a professional journal targeted at dentists asked them to recommend Colgate toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Colgate toothpaste was using ________.
A) a pull strategy
B) a push strategy
C) public relations advertising
D) viral marketing
E) guerilla marketing
Correct Answer:
Verified
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