Reach is the ________.
A) number of times a person in the target group will be exposed to an ad
B) total number of people who will be exposed to an ad placed in one media vehicle
C) percentage of people who will be exposed to the media vehicle at least once
D) percentage of people who will be exposed to an ad more than once
E) total number of ads in one advertising campaign
Correct Answer:
Verified
Q72: A _ gives one clear reason why
Q73: _ is the degree to which the
Q74: Towards the end of the fiscal year,the
Q75: Copy testing _.
A)calculates ad reach and frequency
B)compares
Q76: During the growth stage of the product
Q78: With the _,promotional goals are identified and
Q79: During the introduction stage of the product
Q80: An ad in a professional journal targeted
Q81: What promotional efforts might a company undertake
Q82: To post-test an ad for Fisher &
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents