Radio is most attractive to businesses that want to reach specific consumer segments and are concerned about the costs needed to reach this market.

Question

Quizplus · Accepted Answer

Radio advertising allows companies to target specific demographics and geographic areas, making it an attractive option for businesses trying to reach a particular consumer segment. Additionally, radio advertising is often less expensive than other forms of advertising (such as TV or print), making it appealing to businesses concerned about costs.

Radio Is Most Attractive to Businesses That Want to Reach