The first task for a media planner is to locate an aperture through which the target market can be reached.

Question

Quizplus · Accepted Answer

This is true. The first step of media planning is to identify the media channels and platforms that are most likely to reach the desired target audience. This involves researching the demographics, behaviors, and preferences of the target market to determine which media outlets they are most likely to engage with. Once this is determined, the media planner can begin to develop a strategic plan for advertising and promotion that will effectively reach the target audience through the selected media channels.

The First Task for a Media Planner Is to Locate