A company using a pull strategy is ________.
A) relying on purchase discounts aimed at getting retailers to stock larger quantities of their products
B) promoting a product that is typically perceived as a commodity
C) counting on consumers to learn about and express desire for a product,thus convincing retailers to stock the items
D) allocating most of its promotional budget to channel selling
E) seeking to move its products through the channel by convincing channel members to offer the products and entice their customers to select these items
Correct Answer:
Verified
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