Advertisers try to minimise mistakes by getting reactions to advertising messages before they are actually placed by using ________.

Question

Quizplus · Accepted Answer

Pre-testing involves getting reactions to advertising messages before they are actually placed, which helps to minimise mistakes and ensures that the message is effective. Hypothesis testing, standard deviation testing, and objective-and-task techniques are not commonly used in pre-testing advertising messages. Test sampling may be used as a part of pre-testing, but it is not as comprehensive as pre-testing itself. Therefore, C is the best choice.

Advertisers Try to Minimise Mistakes by Getting Reactions to Advertising