The central idea of an ad is expressed in the ________.

Name: The central idea of an ad is expressed in the ________.
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Question

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The central idea of an ad is the advertising appeal, which is the main message or theme that is intended to persuade the target audience to take the desired action. The advertising layout, media vehicles, media schedule, and implementation of the needs hierarchy model are all components that support the advertising appeal but do not express the central idea of the ad.

The Central Idea of an Ad Is Expressed in the ________