The ________ is a promotion budgeting method in which an organisation matches whatever competitors are spending.

Name: The ________ is a promotion budgeting method in which an organisation matches whatever competitors are spending.
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Question

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The competitive-parity method is the promotion budgeting approach where an organization determines the amount to spend on promotions based on what their competitors are spending. This helps to ensure that they are not outspent and keeps them competitive in the market.

The ________ Is a Promotion Budgeting Method in Which an Organisation