The ________ is a promotion budgeting method in which an organisation first defines the specific communications goals it hopes to achieve and then tries to calculate what kind of promotional effort it will take to meet the goals.

Question

Quizplus · Accepted Answer

The method described in the question is the objective-task method. The competitive-parity method involves setting a promotional budget based on what competitors are spending, the percentage-of-sales method involves setting a budget based on a percentage of past or expected future sales, and the top-down and bottom-up budgeting techniques are broader approaches to budgeting that may incorporate various methods, including the objective-task method.

The ________ Is a Promotion Budgeting Method in Which an Organisation