When companies provide financial support to help fund an event in return for publicised recognition of the company's contribution,this is called ________.

Question

Quizplus · Accepted Answer

This is clearly describing the concept of sponsorship, where a company provides financial support for an event in exchange for recognition. Philanthropy refers to charitable donations without the expectation of direct recognition or return, while social responsibility relates to a company's obligations to act in the best interest of society and the environment. Publicity and public relations may be related to sponsorship, but they do not fully capture the specific nature of this type of relationship between a company and an event.

When Companies Provide Financial Support to Help Fund an Event