If price-based consumer promotions are used too frequently,consumers become conditioned to purchase the product only at the lower promotional price.

Question

Quizplus · Accepted Answer

This is because consumers start perceiving the promotional price as the actual price of the product, and may delay their purchase until the next promotion is offered. This can negatively impact the brand's profitability and perceived value.

If Price-Based Consumer Promotions Are Used Too Frequently,consumers Become Conditioned