Which of the following trends will present both opportunities and challenges for service marketers?

Question

Quizplus · Accepted Answer

All of the above trends will present opportunities and challenges for service marketers. 
- Technological advances will allow for new ways to deliver and customize services, but also require investments in infrastructure and training. 
- The increasing importance of obtaining and using information will require service marketers to be data-savvy and use analytics to improve their offerings. 
- Globalization will provide access to new markets but also require cultural sensitivity and adaptation. 
- Changing demographics (e.g. aging population, increasing diversity) will necessitate the development of new services and adaptations to existing ones.

Which of the Following Trends Will Present Both Opportunities and Challenges