A recording company executive believes the people are ready for gospel singers to enter the mainstream market and record some pop music.The executive has found a group of five who have a small following in the Christian music market and has the group recording new songs that are uplifting but with a pop beat.He hopes that an international tour will expand the market for other Christian music performers.Which of the following strategies is the executive using to market this new group?
A) Pure selling
B) Diversification
C) Market fulfillment
D) Brand extension
E) Customerisation
Correct Answer:
Verified
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