Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt.Even though it was not on her shopping list and she had already purchased ice cream,she decided she just had to have the new frozen yogurt.For Camille,the frozen yogurt was an example of a/n ________.
A)impulse product
B)attribute-based convenience good
C)emergency product
D)unsought product
E)staple

Question

Quizplus · Accepted Answer

An impulse product is a product that a consumer buys on impulse, without necessarily planning or needing to buy it. In this case, Camille saw the new frozen yogurt and decided to buy it even though it was not on her shopping list and she had already purchased ice cream. Therefore, the best choice is A) impulse product.

Camille Was Standing in the Checkout Line at Her Neighbourhood