Tony wanted to buy a pair of Steiner Nighthunter binoculars just like the pair he had learned about in his newest copy of Petersen's Hunting magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a ________.
A)commodity
B)shopping product
C)specialty product
D)homogeneous product
E)convenience product

Question

Quizplus · Accepted Answer

The Steiner Nighthunter binoculars are a specialty product because they are not commonly found in most stores and require a special effort to locate. They are also relatively expensive and are designed for a specific use, which is hunting.

Tony Wanted to Buy a Pair of Steiner Nighthunter Binoculars