When marketers estimate ________,they are determining who is likely to purchase the product.
A)technical success
B)commercial success
C)idea success
D)consumer perceptual mapping
E)consumer prototyping

Question

Quizplus · Accepted Answer

Commercial success involves determining who is likely to purchase the product, as well as forecasting potential sales and revenue. This includes analyzing the target market, consumer needs and preferences, and competition. Option A, technical success, refers to the successful development and implementation of the product's technology. Option C, idea success, pertains to the feasibility and marketability of the product concept. Option D, consumer perceptual mapping, involves analyzing the consumer's perception of the product and how it relates to other products in the market. Option E, consumer prototyping, refers to developing and testing a prototype of the product with potential consumers.

When Marketers Estimate ________,They Are Determining Who Is Likely to Purchase