Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavoured soda,is an example of a ________.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

Wild Cherry Pepsi is an example of a continuous innovation because it represents a slight modification to an existing product (Pepsi-Cola) by adding a new flavor, rather than introducing a completely new product or technology.

Pepsi-Cola's Development of Wild Cherry Pepsi,a Cherry-Flavoured Soda,is an Example