Diffusion refers to ________.
A)the methodology used for evaluating new product ideas
B)how promotion is used to support products throughout their product life cycle
C)the selection of opinion leaders to encourage product acceptance
D)the second stage of the market segmentation process
E)how the use of a product spreads throughout a population

Question

Quizplus · Accepted Answer

Diffusion refers to how the use of a product spreads throughout a population. It is the process by which a new product is adopted or accepted by the market.

Diffusion Refers to ________